Michigan Gaming Control Board launches “Don’t Bet on Your Future” statewide marketing campaign

New youth-focused initiative options highschool booster funding, broadcast TV advert, and extra

DETROIT, May 11, 2026 — The Michigan Gaming Control Board (MGCB) right this moment introduced the launch of Don’t Bet on Your Future, a complete statewide marketing campaign geared toward defending younger Michiganders from the rising dangers of underage and drawback playing. The marketing campaign, accessible at DontBetOnYourFuture.org, expands the MGCB’s established Don’t Regret the Bet accountable playing platform and introduces a set of recent assets for youth, colleges, and households throughout Michigan.

The message is obvious: playing is strictly for adults solely, and Michigan is dedicated to creating positive younger individuals hear that message as loudly because the playing adverts that encompass them.

“According to the National Council on Problem Gambling, nearly two-thirds of American adults report having gambled before the age of 21 — and young people in Michigan are no exception,” stated Henry Williams, Executive Director of the Michigan Gaming Control Board. “Don’t Bet on Your Future is about building a statewide community of education and prevention — one that runs through our schools, our coaches, our parents, and our neighborhoods. We are committed to ensuring the next generation understands the real risks of gambling before they ever place a bet.”

Youth Boosters Program: Up to $4,000 Available for Michigan High School Booster Clubs
At the center of the marketing campaign is the brand new High School Boosters Program, a first-of-its-kind statewide initiative that invitations school-affiliated booster golf equipment throughout Michigan to turn into frontline advocates for youth playing prevention.

Participating booster organizations can earn as much as $4,000 in funding by sharing MGCB-approved messaging about underage playing dangers by channels they already use — digital and social media adverts, scoreboards, occasion applications, and faculty newsletters. Eligible organizations may even obtain evidence-based assets particularly designed to help mother and father, coaches, and college students.

The Boosters Program is constructed round a easy perception: younger individuals belief the adults of their faculty neighborhood. By delivering schooling and prevention messaging by coaches, athletic administrators, and booster volunteers — slightly than conventional public service bulletins — the MGCB can attain teenagers with a message that’s each credible and well timed.

School-affiliated booster golf equipment statewide are inspired to go to DontBetOnYourFuture.org to be taught extra and apply.

New Broadcast TV Commercial and Advertising Campaign
The MGCB has produced a brand new broadcast tv business designed to remind youth that playing underage is illegitimate and to encourage them to not guess. In “Warning Signs,” an adolescent reaches for his cellphone to put a guess, and the world round him actually fights again — closing with the tagline Don’t Bet on Your Future.

Coming Fall 2026: Gambling Education and Prevention Grant Program
The MGCB additionally has an thrilling initiative on the horizon: the Gambling Education and Prevention (GAP) Grant Program, which can start accepting purposes this summer time, giving colleges the chance to use in time for the upcoming faculty yr. Michigan at the moment has no statewide mandate for gambling-prevention instruction, leaving colleges and neighborhood organizations with out structured assets to handle the difficulty.

The GAP Grant Program would supply grants to eligible excessive colleges, faculties, and qualifying neighborhood organizations to ascertain native playing consciousness schooling programming, overlaying Michigan’s playing panorama, psychological and monetary well being impacts, and help assets, tailor-made to every viewers. Applications are anticipated to open on a rolling foundation in Summer 2026; extra particulars might be introduced within the coming months.

Gambling in any type is for leisure functions solely. If you or somebody you already know could have a playing drawback, name 1-800-GAMBLER, chat online, or go to 800gambler.org. Help is obtainable 24/7, free and confidential. Michigan residents also can go to the MGCB’s Responsible Gaming web page for data on self-exclusion applications, together with the Disassociated Persons List and the Internet Gaming and Sports Betting Responsible Gaming Database. Through a partnership with Gamban, Michigan residents can declare a free license for Gamban’s playing blocking software program — go to Michigan.gov/MGCB to be taught extra. Additional accountable gaming instruments can be found at DontRegretTheBet.org. The Michigan Gaming Control Board shall make sure the conduct of honest and sincere gaming to guard the pursuits of Michigan residents. Learn extra at Michigan.gov/MGCB.