June Haynes Launches Jjuin Luxurious Life-style Boutique in East Hampton

MILAN — June Haynes, as soon as an govt at Valentino, has lately been spending time in far-off locations like Morocco, Egypt and Portugal elevating the work of native artisans for her new way of life model. Her path is certainly a testomony that there’s life after trend.

After leaving Valentino in 2013, the place she served as senior vp, retail, she began her personal consulting and trend agency and in June of 2025, she and her life companion, actual property growth and mortgage knowledgeable and businessman Jerry Swartz, have been impressed to start out a way of life enterprise after encountering artisans on their travels. On Wednesday, they may debut a luxurious way of life boutique of their hometown, East Hampton.

Inspired by Travel

Set inside a 1,200- square-foot, century-old farmhouse, Jjuin (pronounced Jeh-zhoo-ahn) can be stuffed with wanderlust treasures, Haynes advised WWD in an interview.

Home and trend items span from tables and trays common with mother-of-pearl from Egypt, to the Essaouira Horizon Bowl painted in daring stripes of black and white which attracts inspiration from the layered coastal landscapes of Morocco’s seaside metropolis. To complement this lineup are ready-to-wear gadgets that mirror cultures by Haynes’ modern trend lens — assume luxe abayas in Saudi Arabia and pajamas made in Morocco.

Haynes and Swartz initially began Jjuin as a brand new luxurious retail channel that till now has existed on-line. They started by hand-sourcing items from the jungles of Africa to the souks of Marrakech, solidifying partnerships with artisans and creating a worldwide community.

The identify is a fusion of its founders’ initials (June and Jerry) and Juin, the French phrase for June, which marks the beginning of lengthy, golden days “when travelers set out on journeys that awaken new perspectives.”

East Hampton Is Changing

East Hampton was pinpointed as the proper place to open a boutique. The space’s rising neighborhood of high-net-worth people has turn into extra numerous over time.

These newcomers not solely trip there, however they’re making their dwelling there and figuring out of dwelling places of work. Keen to boost their properties with luxurious collectibles, the native shopper is well-traveled and appreciates story-driven items. The boutique will doubtless inject some authenticity into the native scene, which has been dominated by giant chains. According to the latest knowledge from actual property platform Zillow,  the common dwelling worth in East Hampton, one of many wealthiest communities within the U.S., is $1,986,818 whereas the median listing worth is $2,540,000.

“It has changed for the better because more people are moving to East Hampton or the Hamptons in general and especially in the way of our lifestyle now today, a lot of people are working from home, so home has increasingly become the hub,” she mirrored. Overall, customers are pushed to distinctive experiences.

The Future of Retail

Despite having witnessed and contributed to the zenith of excessive trend retail and watched on-line purchasing topple historic brick-and-mortar names, retail is way from useless, she contends. Those making a one-of-a-kind expertise — from the music to the fragrances — will survive.

“A lot has changed in a way of brick-and-mortar, but the reality is that the consumer still wants to touch, feel, smell, connect. At the end of the day, brick-and-mortar is here to stay,” she acknowledged.

Going ahead, the couple will proceed to give attention to nature-created, handcrafted objets d’artwork sourced from the couple’s travels throughout Africa, Asia, and Europe. While the storefront will stay the showcase by which their story continues to unfold, they do have their eye on planting roots within the nations which have impressed them.

“We so believe in the product, and particularly now with our artisans, how we’ve gotten them to the level of refining their skill sets. We thought it would now make the most sense, at phase two, to create a hub in the countries that we spend the most time in and work with the artisans.”