Disney Consumer Products Ushers in a New Period of Collaboration and Tradition

At this yr’s Licensing Expo, held May 19–21, 2026, in Las Vegas, Disney Consumer Products (DCP) arrived with unmistakable momentum. Drawing on its unmatched ecosystem — the place content material, shopper merchandise and experiences are designed to gas each other at international scale — Disney demonstrated how storytelling evolves into enduring franchises and way of life companies. As the worldwide market gathered to preview what’s subsequent in mental property, partnerships, and tradition, Disney used the second to underscore its power because the business’s main international licensor and a lifestyle-driven progress engine — one powered by storytelling, inventive ambition, and collaboration.

Anchored by the theme “Icons Unleashed,” Disney’s presence showcased how its most enduring manufacturers — and next-generation tales — are being activated throughout trend, wellness, movie, sports activities, and music, providing licensees and retailers a transparent roadmap by vacation 2027 and past.

“Licensing is a central way Disney storytelling shows up in consumers’ everyday lives,” mentioned Paul Gitter, EVP, Global Brand Commercialization, Disney Consumer Products. “By expanding our iconic characters and stories across product categories and lifestyle collaborations, we deliver year‑round engagement and unlock new opportunities for our licensing partners to engage with consumers globally.” 

“Icons Unleashed”

DCP’s showcase theme “Icons Unleashed” framed Disney’s portfolio as residing cultural forces. Whether or not it’s throughout trend, streetwear, buying and selling playing cards, or video video games, these iconic characters might be reinterpreted or remixed throughout generations and markets to satisfy the fashionable shopper the place they’re. From beloved and timeless characters like Mickey Mouse to trendy storytelling powerhouses throughout Marvel, Disney Princess, Disney Frozen, Pixar, and Star Wars, the message was clear: Disney’s icons are designed to maneuver, evolve, and shock.

All In, Across Disney 

Licensing Expo introduced collectively senior leaders and expertise from throughout The Walt Disney Company’s whole ecosystem — reflecting a unified, company-wide strategy to franchise-building:

• Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company 

• Thomas Mazloum, Chairman, Disney Experiences 

• Lisa Baldzicki, President, Disney Consumer Products 

• Paul Gitter, EVP, Global Brand Commercialization, Disney Consumer Products 

• Ayo Davis, President, Disney Branded Television 

• Kevin Feige, President, Marvel Studios and Chief Creative Officer, Marvel 

• Dave Filoni, President and Chief Creative Officer, Lucasfilm 

• Trent Correy, Director, Frozen 3

The showcase additionally featured cultural and artistic voices, together with rising expertise Liamani Segura and Hudson Stone from the upcoming Disney Channel Original Movie, Camp Rock 3, alongside West End performers from Disney’s Frozen: The Hit Broadway Musical — reinforcing how Disney bridges leisure, efficiency, and merchandise to create multi-dimensional fan experiences.