Head of Social Media, Amazon Gaming – Luna – Job ID: 10427512

Description

Amazon Gaming is hiring a Social Media Global Lead to outline and drive the worldwide social media technique throughout our portfolio of video games, companies, and types. This function is the chief for social media throughout Amazon Gaming, answerable for constructing a world-class social presence that fuels participant acquisition, deepens group engagement, and elevates model love.

You will set the strategic route for social throughout all platforms and markets, set up international measurement frameworks, construct and lead a distributed workforce of social media managers and company companions. The superb candidate combines deep platform experience with a ardour for gaming tradition, a data-driven mindset, and the power to function at each the strategic and executional stage in a fast-moving, international setting.

Key job tasks
– Develop and personal the worldwide social media technique for Amazon Gaming encompassing model channels, title-specific channels, and cross-portfolio social initiatives.
– Define a unified social media framework and greatest practices that function the usual throughout all markets and titles, guaranteeing consistency in voice, high quality, and strategic strategy whereas permitting for regional and cultural nuance.
– Build and preserve a worldwide content material calendar that aligns social activations with title launches, live-service occasions, cultural moments, and tentpole campaigns.
– Identify and capitalize on rising platforms, codecs, and traits (e.g., short-form video, AI-generated content material, interactive social experiences) to maintain Amazon Gaming on the forefront of social innovation within the gaming area.
– Champion a community-first philosophy, guaranteeing social media serves as a two-way channel that listens to, engages with, and amplifies the participant group.
– Establish a worldwide social media measurement framework with clearly outlined KPIs that tie social efficiency to enterprise outcomes, together with attain, engagement, sentiment, conversion, and participant lifetime worth.
– Drive creator and influencer collaborations on social, working carefully with the Growth Marketing workforce to combine creator content material into the broader social ecosystem.
– Present social media methods, efficiency readouts, and funding circumstances to senior and government management by means of common enterprise evaluations.
– Build and nurture relationships with platform companions (Meta, TikTok, YouTube, Reddit, Discord, Twitch) to safe early entry to options, beta packages, and co-marketing alternatives.

Basic Qualifications

– 10+ years {of professional} non-internship advertising and marketing expertise
– Experience managing groups
– Experience utilizing knowledge and metrics to drive enhancements
– Experience with Excel or Tableau (knowledge manipulation, macros, charts and pivot tables)
– Experience driving route and alignment with cross-functional groups

Preferred Qualifications

– Experience within the gaming business with a deep understanding of gaming tradition, communities, and participant habits.
– Track document of creating social media a strategic precedence on the organizational stage, together with securing government sponsorship and D-team-level accountability.
– Experience managing creator/influencer packages as a part of a broader social media technique.
– Familiarity with Amazon’s advertising and marketing ecosystem, instruments, and inner processes.
– Experience main social media by means of model mergers, rebrands, or portfolio consolidations.

Amazon is an equal alternative employer and doesn’t discriminate on the premise of protected veteran standing, incapacity, or different legally protected standing.

Los Angeles County candidates: Job duties for this place embody: work safely and cooperatively with different staff, supervisors, and workers; adhere to requirements of excellence regardless of irritating situations; talk successfully and respectfully with staff, supervisors, and workers to make sure distinctive customer support; and comply with all federal, state, and native legal guidelines and Company insurance policies. Criminal historical past might have a direct, adversarial, and unfavourable relationship with a number of the materials job duties of this place. These embody the duties and tasks listed above, in addition to the skills to stick to firm insurance policies, train sound judgment, successfully handle stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard enterprise operations and the Company’s fame. Pursuant to the Los Angeles County Fair Chance Ordinance, we are going to take into account for employment certified candidates with arrest and conviction data.

Our inclusive tradition empowers Amazonians to ship the most effective outcomes for our clients. If you’ve a incapacity and want a office lodging or adjustment in the course of the utility and hiring course of, together with assist for the interview or onboarding course of, please go to for extra data. If the nation/area you’re making use of in isn’t listed, please contact your Recruiting Partner.

The base wage vary for this place is listed beneath. Your Amazon bundle will embody sign-on funds and restricted inventory items (RSUs). Final compensation might be decided primarily based on elements together with expertise, {qualifications}, and placement. Amazon additionally presents complete advantages together with medical insurance (medical, dental, imaginative and prescient, prescription, Basic Life & AD&D insurance coverage and choice for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement protection), 401(okay) matching, paid day without work, and parental go away. Learn extra about our advantages at https://amazon.jobs/en/benefits.

USA, CA, Culver City – 156,100.00 – 211,200.00 USD yearly