Widespread Running Shoe Brand On Drops Epic Collaboration with Grocery/Way of life Retailer

In a world the place Nike, Adidas, and Under Armour personal a big market share of athletic attire, Swiss firm On has executed a outstanding job of carving an area of its personal among the many competitors. With a dedication “to ignite the human spirit through movement,” On has delivered outstanding merchandise to its prospects, together with premium running shoes. 

Fast ahead to May 21, and the corporate is asserting a multi-year collaboration with premium grocer/life-style enterprise, Erewhon. The latter finds its roots within the Greater Los Angeles space and believes “filling our bodies with the best the earth has to offer, we can become our best selves.” 

Having mentioned all of that, the connection between the businesses appears quite serendipitous. So what do On and Erewhon have within the works? 

On Announces the Erewhon Run Collection & Co-Branded Juices

As a part of their partnership, On and Erewhon are releasing plenty of new initiatives and merchandise. Case in level, the brand new run assortment, dropping on May 28, at On shops and accessible on the On website. Per On’s press assertion: 

“The curated run collection combines On’s performance innovation with Erewhon’s uncompromising quality and standards. Neutral tones are paired with vibrant orange accents inspired by Erewhon’s in-store palette and organic fresh produce displays. Key styles include the Cloudsurfer Max shoe in black and white, alongside an assortment of apparel, including the Run T-shirt, Performance 2-in-1 Short, Performance Bra, Performance Tight, as well as the Club Premium T-shirt and Club Premium Hoodie.”

In addition to the athletic put on, the collaboration is yielding a line of co-branded juices which are designed to “promote hydration and muscle recovery, combining mineral-rich golden sea moss and liquid magnesium with turmeric and organic orange juice for a natural source of vitamin C.” The juices may be bought on the Erewhon areas. 

You Can Join the On x Erewhon Wellness Club

With new run attire and restoration drinks, it’s becoming that the businesses additionally launch the On x Erewhon Wellness Club. Kicking off this May, the neighborhood initiative faucets into Erewhon’s wellness viewers and hosts a collection of working, coaching, and restoration occasions all through LA. 

So, are you prepared for the On and Erewhon impact?

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This story was initially revealed by Men’s Journal on May 22, 2026, the place it first appeared within the News part. Add Men’s Journal as a Preferred Source by clicking here.