UTA Indicators Steven Rinella and MeatEater for Illustration

UTA is looking for money within the nice open air: The company has signed Steven Rinella, an influential creator within the outdoor-lifestyle house, and his multiplatform media firm, MeatEater, for illustration.

Rinella’s MeatEater, based in 1999, has grown right into a diversified firm spanning premium video, podcasts, publishing, commerce and stay experiences. UTA will symbolize Rinella and MeatEater throughout digital video and audio, together with “The MeatEater Podcast,” and the company will search new artistic, industrial and development alternatives in strategic model partnerships, TV and stay touring.

UTA’s signing of Rinella and MeatEater comes as the corporate continues to scale its content material portfolio and attain, coinciding with manufacturing on the 14th season of its flagship collection, “MeatEater.” Hosted by Rinella, the brand new season will premiere this fall with its widest distribution up to now: MeatEater’s 1.8 million-subscriber YouTube channel; on its branded FAST channel (on Samsung TV, Amazon, Roku, Dish’s Sling TV and Vizio); ad-supported VOD companies together with Tubi and the Roku Channel; and linear tv. In the approaching months, MeatEater will even announce expanded FAST channel choices and distribution, in addition to a brand new stay tour.

“Driven by Steven Rinella — a singular storyteller, history buff, conservationist, podcaster and creator — and backed by an impressive leadership team, MeatEater’s built a deeply loyal community,” mentioned Oren Rosenbaum, companion and co-head of UTA Creators. “We’re excited to partner with a brand whose audience doesn’t just follow the lifestyle; they live it.”

“MeatEater has uniquely positioned itself as a leading media brand super serving conservation-minded Americans who hunt, fish, and lead their best lives in the outdoors,” MeatEater CEO Jason Bergsman mentioned in an announcement. “We’re pleased to partner with the team at UTA to provide our passionate fans with even more opportunities to engage with the MeatEater brand wherever they watch, listen, read, and gather.”

In podcasting, the MeatEater Podcast Network programmed 17 collection in 2025 throughout 9 podcast feeds and produces a mean of eight hours of video weekly for its devoted YouTube podcast channel. “The MeatEater Podcast,” which Rinella hosts twice every week, commonly ranks within the prime 5 in sports activities podcasts and regularly leads Apple’s wilderness chart. “Bear Grease,” hosted by MeatEater’s Clay Newcomb, explores Southern outside tradition and sits within the prime 40 in sports activities podcasts. The firm’s latest podcast launch is “Blood Trails,” its first within the true-crime style. This summer time, MeatEater will launch the most recent season of “MeatEater’s American History Podcast” collection, that includes the chronicles of gunfighters within the American West, hosted by bestselling writer Bryan Burrough, who’s represented by the Wylie Agency working with CAA.

Rinella has written 10 books and launched six audiobooks, together with “American Buffalo: In Search of a Lost Icon,” together with a number of bestselling cookbooks, and “Outdoor Kids in an Inside World,” a information for folks to get their households out of the home and concerned with nature. Rinella and MeatEater proceed to be represented by Marc Gerald at Europa Content for publishing.