Travel + Leisure Co. Launches Eddie Bauer Adventure Club — Authentic Brands Group

Travel + Leisure Co., a number one leisure journey firm, in the present day introduced the official launch of Eddie Bauer Adventure Club, a brand new hospitality idea that brings the spirit of one among America’s authentic out of doors manufacturers to life in a totally immersive journey expertise. Marking its debut, the model’s first vacation spot is now open in Moab, Utah—setting the stage for a portfolio designed for exploration, connection, and the spirit of dwelling your journey. 

Created in partnership with Authentic Brands Group (Authentic), proprietor of the Eddie Bauer model, Eddie Bauer Adventure Club represents the model’s first enterprise into hospitality. Rooted in additional than a century of outside heritage, the membership transforms Eddie Bauer’s ‘Live Your Adventure’ ethos right into a keep expertise that blends considerate design, curated programming, and entry to the pure world.

The inaugural Moab property introduces the model via a vacation spot synonymous with journey. Featuring 39 suites—together with studios and one-, two-, and three-bedroom lodging—the resort displays Eddie Bauer’s rugged but refined sensibility. Interiors stability outdoor-inspired supplies with trendy comforts reminiscent of kitchenettes or full kitchens, in-unit laundry, and spacious dwelling areas, making a basecamp for discovery and leisure. 

“The launch of Eddie Bauer Adventure Club marks an exciting evolution for our company as we continue to expand into experience-driven hospitality,” stated Michael D. Brown, president and CEO of Travel + Leisure Co. “Moab is the ideal first destination—where the brand’s legacy of adventure can come to life in a meaningful way. This is just the beginning as we build a new kind of vacation club experience centered on exploration and connection.”

Located close to iconic landscapes reminiscent of Arches National Park and Canyonlands National Park, the Moab vacation spot affords friends and homeowners direct entry to a number of the nation’s most celebrated out of doors experiences. From climbing and mountain biking to river rafting, off-roading, and stargazing, every keep is designed to immerse vacationers within the power and great thing about the encircling setting.

“For a brand built on ‘Live Your Adventure,’ the debut of Eddie Bauer Adventure Club is about extending the brand beyond products and into lived experience,” stated David Brooks, EVP, Action Sports at Authentic. “Moab is the first expression of that vision—an environment where the spirit of adventure isn’t just represented but fully realized. Together with Travel + Leisure Co., we’re creating a platform for future destinations that stay true to the brand’s heritage while inviting people to engage with it in a new way.”

Founding homeowners of Eddie Bauer Adventure Club acquire entry to a spread of unique advantages, together with an annual curated tour for 2, precedence reserving privileges, and 50% financial savings on Eddie Bauer attire and equipment. These choices are designed to increase the journey past every keep and deepen the connection to the model.

Ways to Experience Eddie Bauer Adventure Club in Moab

·      Owner Reservations – Founding and new members can safe stays on the Moab resort whereas having fun with unique Adventure Club advantages. Learn extra at eddiebaueradventureclub.com.

·      Rental Stays – Travelers can discover the holiday membership way of life via short-term rental bookings obtainable on ExtraHolidays.com.  

·      Made for Moab: Red Rock & Roam Sweepstakes – To rejoice the model launch, the holiday membership is internet hosting a year-long sweepstakes that includes a grand prize that features a seven-night keep, $2,000 airline credit score, and a $1,000 digital promotional pay as you go Mastercard for journey gear, together with further weekly and month-to-month prizes.

As the primary vacation spot within the Eddie Bauer Adventure Club portfolio, Moab establishes the inspiration for future areas designed to encourage adventure-minded vacationers. The launch reinforces Travel + Leisure Co.’s management in making a diversified, performance-driven portfolio of trip possession manufacturers, together with experiential choices like Sports Illustrated Resorts in partnership with Authentic, Margaritaville Vacation Club, and Accor Vacation Club, and cornerstone manufacturers Club Wyndham, WorldMark, and RCI.

For extra details about Eddie Bauer Adventure Club, go to eddiebaueradventureclub.com.

To be taught extra about Travel + Leisure Co. and its portfolio of leisure journey manufacturers, please go to travelandleisureco.com.

Sweepstakes Entry Rules: NO PURCHASE NECESSARY OR SPIN NECESSARY TO ENTER OR WIN. A PURCHASE OR SPIN OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. The Red Rock and Roam Giveaways is open solely to residents of the 50 United States and D.C. and Puerto Rico, who’re 28 years of age or older are eligible. Void the place prohibited. Starts at 12:00:01 AM ET on 1/12/2026 and ends at 11:59:59 PM ET on 1/12/2027 and can include 52 weekly, 12 month-to-month and 1 grand prize entry swimming pools. Visit Official Rules for official guidelines, odds, prize particulars and to enter. Sponsor: Wyndham Resort Development Corporation d/b/a Eddie Bauer Adventure Club 501 W. Church St., Orlando, FL 32805.