Dick Wolf’s ‘Law & Order’ Fandom Strikes Into Gaming on Peacock With Launch of ‘Clue Hunter’

“’Law & Order has one of the most passionate and enduring fandoms in television, and this game gives fans a new way to engage with the world they love. With ‘Clue Hunter,’ we’re excited to put players at the center of the investigation and challenge their eye.”

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Elliot Wolf, Chief Creative Officer and Co-Founder of Wolf Games

“With our numerous mobile features, we’re extending our biggest franchises beyond passive viewing and into active participation on mobile devices where fans already spend so much of their time. By letting viewers step into the role of the detective with ‘Law & Order: Clue Hunter’ inside the Peacock app, we’re creating a natural continuation of the story that drives daily engagement and competition, without sending them elsewhere. It’s a powerful example of how watch‑and‑play experiences deepen fandom and increase habitual mobile usage.”

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Jim Denney, Executive Vice President and Chief Product Officer of NBCUniversal Media Group